Goat Gear

In 1996, Patrick and Joe Jackson teamed up with Earl “The Goat” Manigault to create a brand of athletic apparel called GOATGEAR.

The clothing quickly became popular with athletes and the Hip Hop community. Professional basketball players and rap stars began wearing the clothes and these unofficial endorsements helped turn GOATGEAR into a recognized brand.

From 1996 until 2000, the GOATGEAR apparel company enjoyed a cult-like following and is considered one of the most important and influential urban apparel companies created during the mid to late 1990s.